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How to Make Money with Google Adsense

There are many different ways to make money with a website. And Google Adsense is one of the best and proven methods that any webmasters with a website can make money with. While it is a fact that there are many 'hype' about making money on the Internet especially the 'get rich quick' schemes, but to make money with Google Adsense is truly legitimate. Most importantly, it is working beyond doubt. Common websites making hundreds of dollars per month from Adsense is very possible. Webmasters earning thousands of dollars per month is not uncommon too (Here is an example). You should pay attention to this system if you are serious about making money with your website.

What is Google Adsense?

To understand Google Adsense, it is necessary to know about how Google is making money. The major part of Google earning comes from advertisers who advertise on Google's search result using Google Adwords. Using Google Adwords system, advertisers choose the keywords they want to activate their Ads and set a maximum price they are prepared to pay for a click when their Ads is displayed on the search result. Here is an example where the advertiser's ads displayed on the Google search result (Look at the right column with the title 'Sponsored Links').

Now, Google is smart enough to realize that making money from displaying the Ads in their search result alone is not good enough. Therefore, Google not only wants to display these Ads on it's search result, but also willing to share part of the revenue they earns by placing these similar Ads on your website, see the Adsense in action below:

In other words, Google wants a slice of your traffic. As a result, Google created the Google Adsense program.

Getting Started with Google Adsense

Any webmasters with a website (regardless of the website nature: content website, blog website, forum website, shopping website .... etc) are free to participate. You can start to use the Adsense layout tool to generate code for your website by selecting the Ad type, layout, color and etc. Finally, you can copy and paste the generated code on any of your web pages in your website.

Google will automatically match the Ads according to your web page's content. For example, the content of this web page is about making money and Google Adsense, hence the Ads displayed is closely related to these two topics. It is important to focus on a single theme on each web page in order to increase the Ads relevancy, thereby boost up the click through rate. The more web visitors click on the Ads, the more money you are going to make.

How much money can you make with Google Adsense?

There are various factors that determine your Adsense earning. It depends largely on the earning per click, website traffic and click through rate.

Earning per click
Whenever a web visitor clicks on the Ads, the advertiser would have to pay Google for the advertising cost. As a web publisher, you share part of that advertising earning with Google. Google never disclose how they split that earning with you (it could be 50:50 or 60:40 .... nobody knows). While you may not know how much Google splits its revenue with you, but the Adsense revenue you earn is highly depending on how much the advertisers are paying or bidding.

Normally, advertisers bid very high for very competitive keywords (such as mortgage loan, insurance, personal injury attorney and etc) in the Google Adwords. If you have a website theme that is targeted in such areas, then the earning per click from Adsense will be relatively high too! Therefore, if you create a website to make money from Adsense, then obviously you should choose a 'high paying keywords' website theme.

For example, the average cost per click for 'home equity loan' is about US$20. If Google splits the revenue 50:50, you would get around US$10 a click! Don't you agree that's pretty good money..... In other words, creating a website with 'home equity loan' theme will have better chance of making more money from Adsense.

Web Traffic
The click through rate on the Adsense Ads is highly correlated to your website traffic. A heavy traffic website has increasing chances of displaying the Ads, thus higher probability of click through rate. How to increase traffic to your website is a huge topic and will require another article entirely to discuss about that.

Click Through Rate
Google Adsense by design would match the most relevant Ads on your web page. However, if your web page does not have a center theme, then Google may not be able to match the appropriate Ads on your web page. Ads that are irrelevant will suffer low click through rate. As a result, it will affect your Adsense income. Thus it is important to focus on a single theme and make sure you create content that is as relevant as possible when creating a web page. In additional, the Ads placement, Ads color schemes and layout also affect the click through rate. Ads that blend well into the web page will enjoy a better click through rate.

Google Adsense is one of the easiest money making system on the Internet. That said, it still require effort and times to create a website that attracts high traffic.

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